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Harrisburg University of Science and Technology (HU) has chosen MudBrick to redesign their complete set of student recruitment materials. MudBrick will take inspiration from the school's current brand and website, creating new conceptual one-sheets on various curricula for dissemination to prospective students.
Until now, HU has worked with larger agencies. Marketing Director, Steven Infanti, has been looking for a small, creative shop that is responsive and collaborative and was won over by Mudbrick's design prowess on a university recruiting ad.
"The Mudbrick team is especially excited to work on this project because Steven wants the designs to diverge from standard university fare. It's clear that he's not looking for a sea of smiling students or disingenuous stock photos," says Paul Benninghove, Principal at Mudbrick. "We are also working with HU to incorporate some new taglines and ideas that will be equal parts engaging, inspiring and entertaining."
Harrisburg University of Science and Technology offers an applied science and technology education for students who want a degree and a dedicated pathway to a career. The focus is on educating career-minded individuals in the areas of science, technology, engineering and math (STEM careers), giving them the tools to succeed and help shape their communities, locally and beyond. Supported by a community that believes "innovation stays here when it starts here," the goal is on helping stimulate economic growth in our region by establishing a STEM-educated workforce—a necessary resource in today's economy.
Harrisburg University Website
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